Visitor Economy

Doncaster has so much to be proud of and the varied attractions that make up the visitor economy are a source of great civic pride.

Visitor Economy

With over 6.4 million day-visitors, the tourism sector is worth £223m per annum. Over 14,000 jobs are linked to the visitor economy with arts, events, sport, culture, and heritage being key drivers of investment and growth.

Doncaster’s visitor economy is getting a welcome boost with large-scale investments of over £100 million in high quality tourist attractions such as the Doncaster Gallery Library & Museum, The Wool Market, Cast Theatre and The Yorkshire Wildlife Park. This visitor economy led regeneration will bring huge benefits, including growth in visitor numbers, with the increase in Gross Value Added (GVA) their spending power will generate. It is also a welcome boost for local employment creating more jobs to service our blossoming visitor economy.

Excellent connectivity makes getting to Doncaster easy.

Not only do UK visitors benefit from outstanding road, rail, and bus networks, but international visitors too, with Doncaster Sheffield Airport providing direct links from over 40 locations worldwide.

Doncaster train station

A warm welcome awaits all in Doncaster and the visitor experience is being transformed.

The railway station has undergone a £24 million investment with the forecourt now an open and vibrant space, celebrating engineering, speed, and connectivity.

Opposite the train station, visitors are greeted by the UK’s longest painted mural, which depicts the city's past, present and future.

Directional signage has been improved and car-parking facilities extended.

A combination of cultural, environmental, commercial, and residential developments are currently regenerated the heart of the city centre.

Rediscover the unexpected

Doncaster provides a fantastic value for money, all year-round destination that enables visitors to reconnect with family and friends through cultural and leisure activities. Visitors will find a unique blend of old and new attractions ranging from a visit to the world-famous St Leger horse race to a walk on the wild side with lions and polar bears at one of the UK’s top visitor destinations, the Yorkshire Wildlife Park.

The wider borough consists of charming towns and villages like Bawtry, Tickhill, Thorne and Mexborough, just waiting to be discovered. The list of cultural and sporting events for visitors to enjoy is ever growing and includes horse racing, rugby, football, cycling, golf, swimming, ice skating, cinemas and theatres, live music, food festivals and art exhibitions to name but a few.

Wool Market External

The retail sector is an important driver of the visitor economy. Doncaster offers an outstanding mix of high street and out of town retail parks and shops combined with bustling markets, intriguing independent boutiques and colourful garden centres, creating a unique browsing and buying experience for everyone.

Business visitors can expect an excellent standard of hotel accommodation available for meetings and overnight stays, a wide variety of restaurants and eateries, great conference and exhibition facilities, many venues suitable for hosting corporate hospitality days at the races, live music events, golf days and team building sessions.

Doncaster’s visitor attractions are promoted far and wide by organisations such as English Heritage, Visit England and Welcome to Yorkshire. Whether you are a resident or a visitor, there is something for everyone in Doncaster. For those looking to invest in Doncaster’s visitor economy...there has never been a better or more exciting time to join us.

For more information contact Michael Stanley

Last updated: 10 June 2022, 13:40