The nationwide bed and mattress retailer, is opening a store at Doncaster Lakeside Village as part of a strategy to increase its market share.
Bed and mattress retailer Bensons for Beds is set to open a new outlet store in South Yorkshire.
The new store – called Bensons Outlet – is set to open at Unit 12 Doncaster Lakeside Village, White Rose Way, Doncaster, on Friday 28 October 2022.
Items will include sale and clearance lines and fully refurbished returns from Bensons for Beds stores across the country.
The 4,700 sq ft store, which previously occupied by GAP, will employ five staff from other Bensons for Beds stores in the region.
The store will be run by manager Barry Collins who has a wealth of experience in the industry and recently returned to Bensons where he previously worked for five years.
Bensons for Beds chief customer officer, Frankie Haynes, said: "We know that households are feeling the pinch right now and Bensons Outlet is an exciting new pilot that enables us to bring high quality items at fantastic value for money to customers in Doncaster and across Yorkshire.
"It goes without saying, all our other Bensons stores will continue to provide discounts and value for money, but our new Outlet in Doncaster will be special, giving customers special deals on items they can take away that day."
Bensons Outlet is the latest investment by Bensons under its transformation plan and follows the opening of about 20 stores since the beginning of December.
From a multi award-winning market to established retail outlets - Doncaster has a vibrant retail sector.
The city has developed a well-earned reputation as a shopping destination, with its unique mix of high street stores, indoor shopping centres, artisan shops, market stalls and out of town retail parks.
Excellent road, rail and bus connections and its strong retail heritage attract year-round visitors from around the UK. Forward planning combined with Doncaster’s location and the variety of different shopping experiences on offer has helped the retail sector rise to the challenges it faces.
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