New mattress store set to open at Doncaster retail park

The UK’s leading independent mattress retailer is set to open its next new store at Sprotbrough Road Retail Park this month.

Internet retailer Mattress Online, the UK’s leading independent mattress retailer, is set to open its next new store in Doncaster this month (March) as part of an ambitious clicks and mortar expansion plan.

The award-winning tech-first company has grown from humble beginnings storing mattresses in a garage 20 years ago.

It is aiming to open more physical stores over the next five years – blending its excellent customer experience and quick turnaround times with a traditional in-store experience.

The success of its current stores is a testament to the success of its clicks and mortar model and is something that the Doncaster store will build upon.

Opening at the end of March the store is located on the Sprotbrough Road Retail Park, a stone’s throw from York Road. It will offer a unique shopping experience from a team of expertly trained staff who place the importance of the customers’ sleep need and style at the forefront of the buying journey.

Mattress Online are leading the way with their hybrid retailing, a true omnichannel shopping experience, bringing online product choice and value to in-person retail.

Physical retail is a fast-growing contributor to helping Mattress Online cement their clicks and mortar growth strategy, with Doncaster being the fourth store to open - with considerable investment to deliver what will become their flagship store.

Business Doncaster, City of Doncaster Council’s economic arm provided business support that included an extensive property search, in which a suitable site was found.   

Steve Adams, CEO at Mattress Online, said: “As we enter our 21st year as a business, it is so exciting to be launching another store here in South Yorkshire, increasing our footprint in the region and creating new jobs locally.

“By understanding that as customer needs and behaviours change, and as a fast-growing tech-driven retailer, we know we need to grow with them. Therefore, we are always innovating, trying new approaches and maintaining a certain level of flexibility that other brands can’t have.

“Our omnichannel clicks-and-mortar approach blends our product selection, high level of service and seamless delivery model with a personalised face-to-face service, not only strengthening our brand in the north of England but helping us to now invest in Doncaster. We can’t wait to open.”

Through a growing mattress recycling programme, comprehensive health and wellbeing initiatives, ongoing partnerships with The Sleep Geek and Cavendish Cancer Care, Mattress Online puts people first. It also actively backs local and national charities such as Zarach, and Doncaster headquartered The Sleep Charity, as well as professional and grassroots sports groups around the areas they work.

To find out more about the new store for Mattress Online, head to Mattress Online Doncaster on Facebook or

Retail in Doncaster:

Doncaster has developed a well-earned reputation as a shopping destination, with its unique mix of high street stores, indoor shopping centres, artisan shops, market stalls and out of town retail parks.

There are exciting developments underway in Doncaster to provide the all-important unique, modern experience for shoppers and visitors. The city centre is undergoing a radical transformation with an investment to the tune of £300 million. Shopping, cultural and leisure experiences are increasingly joining forces to create a compelling city centre offering that will increase shop occupancy, drive footfall and deliver retail sales growth.

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