Property sales continue despite lockdown in Doncaster

Figures from Solomon New Homes, a regional property investment firm have shown that there is movement in the property market in Doncaster, despite the UK lockdown.

The firm is currently marketing 70 single-bedroom apartments at the Consort House office conversion in Waterdale, the Civic Quarter. The five-story development is due to be completed in Q4 of this year but off-plan interest in snapping up the apartments has continued to rise, despite the economic and pandemic lockdown. During the past seven weeks of Covid-19 lockdown, Solomon has seen 16 sales at Consort House from both buyers and investors of the modern accommodation units close to the town’s amenities and to some of its most important employers. Andrew Ward, Founder of Solomon New Homes comments: “Consort House is located in the heart of the Civic Quarter, which is the focus of the town’s £300m urban regeneration plans. During lockdown our sales messages have been joined by COVID updates for our buyers to ensure they are kept abreast of industry movement via podcasts and webinars – whose numbers have increased in engagement by 30%. We have embraced digital technology for viewings and communicating with clients.” As specialists in off-plan sales Solomon’s ability to use CGI, video and brochures to sell property in Doncaster has been a tried and tested technique. Andrew adds: “The growth in people using online meeting facilities during lockdown has made people more comfortable appearing on film, our sales teams have therefore been able to conduct more ‘face to face’ meetings than they would normally and continue to carry on with business as ‘unusual’ during lockdown.” “Investors have been keen to continue to put their money in Doncaster property with one buyer who was originally purchasing one apartment before the pandemic now purchasing three units.” Solomon has also witnessed sales across its entire portfolio during lockdown.


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