Staff Blog: Heather Hamilton - "Communication and consistency is key to marketing success”

Heather Hamilton - Destination & Investment Marketing Officer for Business Doncaster talks about her role within Business Doncaster, how she is supporting inward investment, job creation and business growth in Doncaster.

As Destination Marketing Officer for Business Doncaster, I am responsible for the marketing efforts of a whole range of activities, projects and initiatives. Part of my job is to develop and implement creative strategies aimed at driving and attracting inward investment enquiries and creating business interest, which in turn leads to an increase in the number of available jobs for the borough. It is also my job to promote and raise awareness of the business support available via the team for those businesses already located in Doncaster.

I believe communication is key to obtaining engagement with different audiences, so my role also consists of developing creative content for advertisements, videos, business case studies and press articles, whilst at the same time using content that is consistent and recognisable of the tone, branding and voice of Business Doncaster. By creating and implementing marketing plans, it ensures we can identify many target audiences across multiple channels, and fine-tune the marketing messages in order to achieve our outcomes and goals.

What I enjoy most about marketing is the diverse nature of the job. I would say my ‘day-to-day’ job is difficult to describe, as it is such a varied mix! I can be responding to media one minute, liaising with elected members the next, writing press releases and copy, devising marketing strategies, setting up digital ad campaigns, creating brochures, updating copy on the website, organising events, meeting new inward investors, responding to enquiries from businesses, assisting with social media activity and so much more on any given day. Which means I am always very busy...and every day is different!

Online/digital marketing is increasingly becoming an integral part of the job; which means you have to keep up with current technology, trends and social media changes. I particularly enjoy digital marketing as it means any aspect or spend can be measured and evaluated...and it can be very satisfying when something goes to plan!

I also provide an insight into the world of Business Doncaster and the local business news by publishing and circulating our fortnightly e-newsletter. This is always well received and has become an integral part of the Business Doncaster communication toolkit. If you would like to subscribe to our e-newsletter, you can do so here: https://www.businessdoncaster.co.uk/

I joined Doncaster Council in April 2008 and I have been fortunate enough to work on some very exciting projects over the years such as the National Rail College bid, City Status application and of course the annual Business Showcase event.

The Doncaster Business Showcase started back in 2008 with just 100 small exhibition stands – today it has grown to be the largest business-to-business exhibition of its kind in Yorkshire with over 280 exhibition stands taking over the whole of the ground floor of Doncaster Racecourse. The ever-popular event boasted a delegate attendance of over 2000 people back in 2020...and 2022 looks set to be an even bigger success with over half of the stands already sold. For further information about the event, to book an exhibition stand or to take a look at the exhibitor list to date, please visit: https://www.businessdoncaster.co.uk/business-showcase/. It is free to attend as a visitor, so please do come along and join us...save the date in your diary – Thursday 3 February 2022, 10am – 4pm, Doncaster Racecourse.          

Thank you for reading and I hope you found it interesting...

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