Veezu Is the New Name for Doncaster’s DRIVE Taxis

Since entering the Doncaster market in 2021, Drive has expanded rapidly, merging with Micks Mini Cabs and Alpha Cabs to deliver a seamless, city-wide service. Its Doncaster fleet now includes over 500 self-employed Driver-Partners and supports operations in Hull and York as part of Veezu’s broader regional growth.

Veezu, the UK’s fastest-growing and largest private hire technology company, now operates in over 50 locations nationwide and partners with over 16,000 Driver-Partners. Veezu’s acquisition and rebrand of Drive in Doncaster is a strategic move that reinforces its presence in Yorkshire and the Humber, and is part of a coordinated rebrand of Drive across Hull, Doncaster and York. This move gives Veezu a unified identity and service across three key cities.

Passengers in Doncaster will continue to experience the same reliable, local service, now enhanced by Veezu’s technology and national scale. The Veezu app brings a smarter, more streamlined travel experience, including real-time vehicle tracking, enhanced address search and multiple payment options such as Apple Pay, Google Pay, card and cash. Passengers can also pre-book journeys in advance, offering greater flexibility and convenience.

The rebrand comes at a time when Doncaster is undergoing rapid transformation through its Urban Centre Masterplan – a bold vision unveiled in February 2025 that aims to transform the city centre into a thriving hub for business, enterprise and innovation. By expanding on-demand transport and improving everyday connectivity, Veezu supports the city’s goals of creating better links across Doncaster and delivering inclusive, efficient, and sustainable mobility that benefits residents, businesses and visitors alike.

Stephen Ashford, Veezu’s Regional Operations Director, said: “At Veezu, we believe better travel starts locally – right here in Doncaster. That’s why we’re proud to bring Drive Taxis under the Veezu name, delivering a smarter, more reliable service tailored to the Doncaster community’s needs. We’re investing in the latest technology, improving access to transport across Doncaster, and staying true to our commitment to local support through local investment and partnerships. With trusted driver-partners and a service you can count on, we’re here to keep Doncaster moving."