Yorkshire’s favourite fresh burger destination sets its sights on national expansion

After seven years spent perfecting the business model and building a cult following across South Yorkshire, URBAN Fresh Burgers & Fries is delighted to announce it is opening its doors to franchise partners.

Since opening its first restaurant on Wheatley Hall Road, Doncaster, in 2017, the family-owned business has grown to three additional locations at Herten Triangle in Doncaster, The Glass Works in Barnsley and Rotherham Parkgate.

Successfully competing with high street chains like Nando’s, Taco Bell and McDonald’s, URBAN remains a firm favourite for locals. The business has stayed true to its core offering of fresh burgers and hand-cut fries, shunning passing trends and gimmicks. Instead, they focus on quality and customer satisfaction, offering customisable burgers made with 100% fresh British beef, along with chicken and vegetarian options.

Offering a streamlined menu with just three core products, burger lovers can create over 950,000 possible combinations with fresh beef, chicken and veggie patties and 17 free toppings.

 

Mehmet Kent, Co-Founder of URBAN Fresh Burgers & Fries said: “People are always commenting on our social media asking when we’re going to open in places like Sheffield, Leeds – we’ve even had customers telling us to open as far as Wales – so we’re really excited to be taking that step towards it.”

Well-recognised within Yorkshire, the brand has seen sustainable growth with foot traffic increasing year on year despite challenges across the hospitality industry since the pandemic.

“We’ve proven that the demand for quality products and service will thrive under any circumstances,” adds Zerin Kent, Co-Founder. “URBAN is more than just a passing trend, it’s a well-established brand that offers huge growth potential for the right partners.”

 

Investment begins at £200,000 with both single and multi-unit agreements available for franchise partners who share the URBAN values.