Doncaster towns fight the online giants

“Virtual” High Streets to be launched across Doncaster

With High Street shops reopening shortly after months of uncertainty and lockdown, the whole of Doncaster – including towns and villages - is now fighting back.

Doncaster Council is enabling independent shops and businesses right across the area to join the collective, local shopping and business website, It’s a town-based website that makes it easier for everyone to support their own local High Street from the comfort of their sofas – at no extra cost.  No need to queue with others in a mask. You can browse, book, buy, collect or get a convenient home delivery from numerous independent shops and businesses in your area with one simple checkout. Most importantly the digital shop window influences people to visit town, so when the shops begin to reopen, people will be able to pre-browse to plan their trip.

Chris Dungworth, Head of Business Doncaster says “This website really showcases what Doncaster businesses can provide. We have seen incredible adaptation by local shops in the light of the pandemic, which has resulted in more people shopping local and using local services. We are supporting businesses and consumers by making it easier for people to continue to do this through lockdown and beyond and enjoy the mix of retail, hospitality, cultural and leisure services that Doncaster has to offer.”

Hannah Shekle who runs Dreambakes is delighted about the scheme 'I'm excited about ShopAppy coming to Doncaster as it'll make it easier for customers to support their favourite small businesses in a quick and effortless way. It gives local businesses resources they might not be able to access otherwise, helping them to adapt to our ever-changing circumstances.'

Thanks to Doncaster Council, is now free for shops and businesses to join for the next 12 months. Once registered, businesses can quickly populate their own mini-site with goods and services on their town’s page at no cost – businesses are being invited to register now on Assistance is provided by the team to help those new to technology. provides a bespoke, online shop window and ordering service for every member town and city in the UK and there are already over 150 towns signed up, from Kirkaldy to Taunton, from Enfield to Hope Valley, from Rugby to Wimborne. The platform is supported by Visa as part of its #Whereyoushopmatters campaign. 

The founder of, Dr Jackie Mulligan, says: “We’re very excited to be working across the whole of Doncaster and partnering with the council on the launch of here. It could not be a more critical time for businesses to work together and make it easier for locals to spend closer to home. When we spend local, our spend stays local – so whether you use ShopAppy to browse and go in person or to book something or shop online, you can easily help your area – because where you spend matters for local jobs and local businesses,”

See more information and sign up for here:


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