Launchpad: Creating Video Content for Your Business

Please note this workshop is for businesses who have been trading in, or people who are looking to start a business in the Sheffield City Region and is delivered under the Launchpad Contract. 

If you’re reading this, you’ll likely know that you should be using videos to help market your business. The issue for most SMEs is that they don’t have the same budget as large corporates; they can’t afford TV adverts nor bring in the professionals. So, how can they ever compete? 

The truth is, videos are more affordable now than they’ve ever been - you can even do your own videos for FREE. That’s right...for FREE!

DIY videos will never equate to a Spielberg blockbuster; however, they can be good enough for the needs of most small businesses. During our upcoming workshop we’ll show you how to utilise your phone and what you have around your house in order to create basic marketing videos that will really drive engagement and interaction on social media. 

In this short workshop, we will teach you:

• The fundamentals of videos 

• How to plan your video 

• Different types of videos to use on social media and your website 

• Which tools we recommend you use and why 

• The software we recommend you use and how to get the best from it 

Videos have helped to launch businesses, turn them around in their hour of need, and take them to a whole new level. No matter where you are in your business journey, videos are a necessity and will help you reach a larger audience. 
 

If a picture is worth a thousand words, a video is worth 1.8 million.