New ‘High Street Heroes’ Programme Launches to Support Independent Retailers Across South Yorkshire

Independent shops are a huge part of what makes Doncaster’s high streets unique, from long‑standing family businesses to new and creative independents shaping the future of the city centre and surrounding communities.

To support this vibrant local retail scene, the South Yorkshire Mayoral Combined Authority (SYMCA) has launched High Street Heroes, a fully funded programme designed especially for South Yorkshire's independent retailers and high street businesses.

High Street Heroes aims to help shop owners build on their strengths, attract more customers and grow with confidence. The programme offers friendly, practical support with no jargon and no pressure — simply clear, hands‑on guidance that works in the real world.

What Support is Available?

Over the coming months, Doncaster businesses can access a wide range of free support through High Street Heroes, including:

• Practical workshops (full‑day and half‑day) on topics such as:
– Creating great content using your mobile phone
– Building a strong and memorable brand
– Understanding and improving your website
– Boosting your online presence using simple, affordable techniques

• 1‑to‑1 specialist support
Follow‑up sessions with experts in marketing, branding and websites to help apply new ideas directly to your business.

• Local networking opportunities
Connect with other retailers, share ideas and learn from others in the community.

• Guidance to further resources and support
Clear signposting to other schemes, programmes and tools available in South Yorkshire.

All sessions are completely free and designed around the everyday demands of running a high street business — limited time, tight budgets and the need for practical advice that delivers real results.

How Doncaster Retailers Can Get Involved

Local shop owners can register their interest now via the High Street Heroes page on the SYMCA website:
https://business.southyorkshire-ca.gov.uk/high-street-heroes

After registering, businesses will receive updates about workshops, event dates, venues and booking information. There’s no obligation to attend every session — retailers can join the workshops that matter most to them.

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