Launchpad: The Mysterious World of www. - What makes websites work?

In this workshop, we go through what makes a good website, how to make your website more functional and how to increase conversion rates through trigger campaigns built directly into your website.
 
On top of this, we will also go through how analytics can help you to develop your website and how Facebook pixels can help with retargeting Ads, then we will end with talking about the power of Landing pages and how they could change the way you use your website forever.
 
In this workshop we will cover:

• Different website platforms and the benefits and cons of each,
• How knowing your target market will affect your website design,
• How to make websites more functional,
• How to utilise Analytics to develop your website,
• The basics of SEO and how to improve your rankings,
• How to combine landing pages and trigger campaigns to convert site traffic into customers.

Please note this workshop is for businesses who have been trading in or people who are looking to start a business in the Sheffield City Region and is delivered under the Launchpad Contract.

The workshop will be hosted virtually through Microsoft teams, so make sure you have the app downloaded to your laptop or desktop before joining. The App is free and you don’t need to pay for Microsoft office to gain access to it. This will just enable all functions of the Teams Chat and make sure you get the most out of the workshop.

Be sure to add your full name when joining, so you are easily identifiable. 

Please note that this event may be recorded to allow attendees to review the session afterwards. If you do not wish to be recorded, please make this known to the host upon joining.